We’re excited to announce the fifth edition of the ‘Made by Africa, loved by the world’ campaign in celebration of Africa Day on May 25. This year’s campaign places Facebook at the heart of connection and Africa’s cultural fabric, spotlighting globally recognised creatives across the continent. Through three collaborative short films, the campaign brings together talent from film, animation, dance, music and photography to create a powerful showcase of African creativity, culture and global influence – where culture meets connection. As part of this celebration, we’re partnering with MTV Base Africa, home of African youth culture, music and entertainment, to amplify Africa’s growing cultural impact on the world.
“We’re incredibly excited to shine a spotlight and celebrate some of the amazing creative talent that casts a light on our African culture and connects us to the world,” Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey (AMET), said. “Facebook is a leading place for conversations around cultural moments around the world. Through this campaign, we’re not only celebrating individual success stories – we’re also showcasing how culture and social media together can drive meaningful connection and inspiration.”
The short films pair six African creatives across regions and disciplines: from South Africa, a fashion designer and filmmaker collaborate to create a stylised visual story that weaves garments, landscapes and personal narrative into a visually rich fashion film. In a Nigeria-Kenya collaboration, a rapper’s lyrical narration takes the centre stage with animated visuals building a layered, imaginative world around it. From Ghana, a dancer and a street photographer blend movement and still imagery to produce a cinematic portrait that captures the rhythm through choreography and the authenticity of street life.
We’re also excited to be partnering with African content creators to leverage Meta AI in celebrating Africa Day, showcasing how it can help people discover and appreciate diverse cultural narratives and creativity across the continent.
“MTV Base Africa is proud to partner with Meta on this year’s ‘Made by Africa, Loved by the World’ campaign — a powerful celebration of African creativity and its global influence. This initiative aligns perfectly with our mission to continue to spotlight the continent’s vibrant talent and amplify authentic African stories that resonate worldwide. It’s an honour to play a role in sharing these visionary works with the world and connecting audiences to the richness of our continent’s cultural narrative,” said Monde Twala, SVP and GM, Paramount Africa.
The three collaborative short films bring to life the work, passions and personal journeys of:
- Ladipoe (Rapper) x Fat Boy Animations (Animation)
- Ladipoe (Nigeria): A BET award nominee, he is a Nigerian rapper known for fusing global hip-hop sounds with African rhythms, he is a leader of Nigeria’s hip-hop revival with his authenticity and originality inspiring a new generation of artists
- Fatboy Animations (Kenya): A studio founded by self-taught animator Michael Muthiga and twice recognized by Forbes magazine as one to watch, Fatboy Animations is known for creating fun, original African stories, with the studio’s standout character, Kapinto receiving international acclaim.
- Lisa Quama (Dancer) x Gilbert Asante (Photographer)
- Lisa Quama (Ghana): A dancer and content creator celebrated for her energetic dance videos. She gained major recognition after featuring in Beyoncé’s “Already” music video alongside Shatta Wale.
- Gilbert Asante (Ghana): A creative director, photographer and multidisciplinary artist known for his vibrant visual storytelling and refined style. His work has been featured in GQ, Glam Africa and Glitz Africa.
- David Tlale (Fashion Designer) x Ofentse Mwase (Videographer)
- David Tlale (South Africa): A fashion designer who approaches fashion with an eye toward bold and creative designs that fuse African heritage with modern style. His innovative designs have been showcased at major fashion events—from New York and Paris to Cape Town Fashion Weeks, whilst his designs have graced some of entertainment’s biggest events such as the Met Gala.
- Ofentse Mwase (South Africa): A talented South African filmmaker with over 24 international awards for his visual storytelling. His creativity shines in his unique visual effects and storytelling, often blending African culture with modern themes.
Each short film can be viewed on the Meta Africa Facebook page or via the highlighted creatives’ Facebook pages.
